Windows7

One of the best features about Windows Phone is the Xbox LIVE support that comes as standard. The iPhone may have its Game Center, and Android has some N64 and PlayStation emulators, but aside from the rather slapdash Sony Ericsson Xperia Play there has not really been any smartphones that fully utilized gaming from the world of consoles.

Now news has emerged that Microsoft is putting one of its best smartphone features onto the iOS App Store for iPhone owners to use. However, the new My Xbox LIVE app does not offer the same sort of functionality as Xbox on Windows Phone, as it only allows users to redesign their profile, edit their friends list and compare achievements.

The app does not allow iPhone owners to play games or interact with content on their Xbox console. The primary motivation behind Microsoft’s decision to release this app for iOS appears to be to tempt iOS users over to Windows Phone. This can be seen by the fact that Microsoft has designed the app to resemble Windows Phone in its look and feel, thus making people more familiar with the overlooked mobile OS.

Microsoft recently launched an online simulation of Windows Phone that people can use on Android and iPhone, so they can see roughly how the system works on a touchscreen device. This simulation and the new Xbox LIVE app appear to demonstrate that Microsoft is really quite keen on upping its presence in the smartphone market.

Since it was launched in 2010 Windows Phone has not managed to get much more than around 5% share of the smartphone market. Compared to iPhone, which is roughly 30%, and Android which is usually floating around the 50% mark, Windows Phone has been largely ignored due to criticisms of a lack of features and apps. Windows Phone is a much younger OS though, and its app store is growing at a rapid rate. Features like Xbox LIVE offer something to phone users that Android and iPhone cannot compete with, and Microsoft hope that this will help to win over many Xbox owning iPhone users over the next year when there will be plenty of new Windows running Nokia phone deals on offer.