Is Midori Really the Next Windows? Windows 7 Engineering Blog on MSDN
Aug 06

While Microsoft has only just begun fighting the perception problems surrounding Windows Vista, the company is already thinking and planning way beyond its latest operating system. We all know that Windows 7 will build on top of the foundations laid by Vista, and that it will include a fancy multitouch framework (and a mysterious new taskbar). According to Microsoft, Windows 7 is still on track for January 2010, and in a memo to his employees, CEO Steve Ballmer outlined some interesting new approaches the company might try with Windows 7 - including being just a little more like Apple.

It is a more or less generally accepted fact that Apple ‘has it easy’ when it comes to developing certain parts of its operating system when compared to Microsoft. While the former needs to address a mere handful of hardware configurations, the latter has to provide support for a more or less infinite amount of possible hardware combinations. Apparently, Steve Ballmer agrees with this, and notes in his memo that Microsoft’s commitment to providing choice (when it comes to hardware, I assume) interferes with the company’s ability to provide a decent user experience.

In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience. Today, we’re changing the way we work with hardware vendors to ensure that we can provide complete experiences with absolutely no compromises. We’ll do the same with phones - providing choice as we work to create great end-to-end experiences.

What that exactly means remains to be seen, but we can be pretty sure Microsoft wants to at the very least prevent the utter disaster where loads of OEMs created sub-standard hardware that simply wasn’t cut out for running Vista, or where Microsoft itself marked computers Vista-capable, while in fact they were barely Vista-possible. Some Apple/Mac websites even go as far as to say that Microsoft will “mimic the experience offered by the Mac maker”, but I don’t believe we’ll see Microsoft coming out with computers themselves, or even reference boards. A firm tightening of a possible “Windows 7 capable” campaign seems a lot more feasible.

And sensible.

Source OSNews


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8 Responses to “Microsoft Becomes Just a Little More Like Apple”

  1. rajeshadam Says:

    Pla send wallpapers of windows7 and the theme which is support to the xp-sp2
    And also send ppt of windows7

  2. Don Says:

    “perception problems”? Oh dear..

  3. Win7b Says:

    I like the themes of Apple

  4. Matt Says:

    Good. I think that a lot of the PCs that they bundle vista on are crap, and that’s part of the reason why people don’t like it. I have it on a high end 3 year old HP NC6230, and it runs fine. I’ve seen some new $500 laptops that are slower than this one.

  5. jj Says:

    And they have Microsoft Gurus, comical tv dialog ads, and Web Snippets as well. What else is new?

    This is not news. If you ever want to know what Microsoft will do next, look at what Apple did a few months prior. Microsoft should be releasing their Windows 7 mobile platform with accelerometer-capable features and a skymarket soon to combat iPhone OS 2.1.

  6. Nikhil Says:

    Windows 7 Beta1 and RTM Date Leak Out…

    27 Oct first day of PDC 2008 due date for Beta1.. and 3 june 2009 date due for Final RTM…

    A less than yr is left for new OS…

  7. German Says:

    Microsoft needs to over come Apple`s desktop simplicity,and gadgets.
    I am still running windows xp.,Vista does not really convense me yet.windows xp stills remains very strong and more simplicity for the user.
    I think microsoft can do a better job,but they just love to develope new versions every couple years to keep the money rolling,there is no doudt that microsoft really built a great operating system with the release of windows Xp.,You probably still remember windows me,Milleniun Edition,windows 98 second edition, very anoying and unstable…..so you know…giant software just looking to raise it`s stock price again………..

  8. German Says:

    Will see……….

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